Senior Manager Campaign Operations

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Senior Manager – Campaign Operations

SENIORITY LEVEL: Mid-senior level

FUNCTION: Marketing – Consumer Experience

LOCATION: Winston-Salem, NC

ROLE POSITIONING AND OBJECTIVES

Consumer Experience is seeking a dynamic and passionate leader to join the Digital Campaign Operations team responsible for the development of Campaigns and partnerships that enable the Company’s sophisticated data-driven investment strategies. As a key member of an exciting and fast-paced group, this role provides an opportunityfor ensuring that Campaign Operations is the backbone of our omni-channel initiatives, providing seamless journeys for Adult Tobacco Consumers and driving a mobile-first approach. As part of the Consumer Marketing Services team the Campaign Operation Manager will play an integral part in ensuring that strong relationships are maintained with the brands and Adult Tobacco Consumers.The role requires an innovative mindset, comfort with ambiguity, resourcefulness, determination, drive, and a sincere passion for professional growth within digital marketing.

Reports to

Senior Manager, Campaign Operations

Number of Direct Reports

3

Core Relationships

Internal –Internal Commercial Business units including, but not limited to Brand Marketing, Consumer Experience, Finance, Legal and DBS

External – Third Party providers, Vendors, Software and Service Providers

Geographic Scope

DRBU- USA

Travel Required

5%

WHAT YOU WILL BE ACCOUNTABLE FOR

• Lead a team of campaign managers and agency resources deploying email, SMS and direct mail campaigns for 12+ brands.

• Serve as an expert and Team Lead in the use of Adobe Campaign products and the methods by which it can be used to effectively optimize digital business.

• Solution and architect technology solutions in support of customer journey building operations primarily using the Adobe Marketing Cloud Solutions, including Campaign V8 and AEP.

• Lead communication strategy on consumer journeys, audience segmentation and personalization.

• Manage the overall process of executing email, direct mail and SMS marketing campaigns.

• Own communication strategy and oversee production process for email/SMS/Direct Mail deployments.

• Ability to provide hands-on building and implementation of campaign set up, validation, execution, testing and delivery utilizing dynamic content and database integration.

• Optimize campaign performance through A/B testing, personalization, creative, and content management.

• Define technical and creative requirements for campaigns, partner with database team and other internal teams to leverage relevant data and contribute to content production to ensure seamless email and SMS assembly.

• Monitor internal testing results and industry best practices.

• Integrate learnings to ensure optimal campaign results, improved email deliverability, and compliance around permission-based marketing.

• Troubleshoot any errors that occur with the campaign or with any of the workflows within Adobe Campaign Classic, V8, and AEP.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor’s degree required,Business or Marketing or equivalent experience.

• 5+ years of regulated industry experience

• 5+ years of Digital Marketing experience

• Strong communication, collaboration, credibility, and influencing skills.

• 2-3+ years’ experience in the Adobe Campaign platforms

• Hands-on experience with Enterprise Marketing Campaign tools and CRM platforms (Adobe Campaign, Salesforce, Marketo, Hubspot, AWeber, MailChimp etc.)

• The ideal candidate will be detail-oriented with the ability to prioritize across many internal and Business projects.

• Knowledge of HTML + JavaScript and/or scripting languages a plus

• The Senior Manager will support the business by managing and delivering best in class marking campaign execution.

• Adobe Certified Expert type certification (example: Adobe Campaign Classic Business Practitioner)

BENEFICIAL

• MBA

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

• Reynolds American certified as Great Place to Work

• Brands sold in over 200 markets, made in 44 factories in 42 countries.

• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations.

• Diversity leader in the Financial Times and International Women’s Day Best Practice winner

• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American.We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

• Company contributes an additional three percent to 401(k) whether employee participates or not

• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

• Health Savings Account start-up contribution for employees who elect the high deductible health plan

• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

• Company paid life insurance of 1x annual base pay ($50,000 minimum)

• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

• Tuition reimbursement and student loan support

• Dependent Scholarship Programs

• Free confidential personal financial counselling service

• On-site health centers and 24/7 fitness centers at certain company locations

• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

• Health-care concierge service

• Volunteer service opportunities

• Extensive training opportunities

• Company vehicle for eligible employees

• Mobile phone allowance for eligible employees

• Paid Leave:

• Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

• Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

• Paid Parental Leave + temporary reduced work schedule opportunity

• Funeral Leave

• Short-Term Disability Leave

• Long-Term Disability Leave

• Jury Duty Leave

• Military Leave

• Released Time for Children’s Education

• Community Outreach Leave

• Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.